Google Ads previously known as AdWords.
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Discover how much time and money you can save by automating all of your Google Ads (AdWords) optimization and management tasks. Realize the cost benefits of Google Ads optimization and management automation today.
It’s virtually a requirement these days to have an online presence attached to your business. Failing to do so can drastically hinder your ability to grow your brand, and one of the best ways to ensure that you’re easily visible is to focus on your promotional campaigns. There are plenty of ways to achieve exposure on the internet these days; whether it’s a clever social media campaign or using the power of influencer marketing, there are multiple choices available that can have a profound impact on your brand’s visibility.
Unfortunately, many of these options require a dedicated manager or employee. For instance, interacting with influencers typically requires a community or social manager, and making general use of social media requires someone that is well-versed and integrated into the communities that you want to attract. While hiring these employees can be a fantastic way to grow your company, they’re very expensive and there are more cost-effective solutions such as utilising automated Google ads.
What is Google ads optimization and management?
Optimization and management refers to tasks that can be completed by a computer. They can be completely automated and require zero input from the user, or they could require some kind of input such as a keyword entry or a click. When it comes to Google ads optimization and management, it usually refers to the bidding process in which companies “bid” to have their brand name displayed at the top of a search along with their copywriting in an attempt to draw in a wider audience.
Optimization and management uses a variety of different sources of information in order to help you simplify decision-making processes. It automatically gathers data and values from connected services that you’ve chosen to use so that it can process that data and turn it into something useful. Google optimization and management often comes in the form of cloud-based tools that are often offered by Google themselves. The tools also need to be configured or set to your standards and expectations to ensure that they fit your workflow and become a useful cost benefit.
But what are the cost benefits of using Google ads optimization and management and can they be applied to your business? Here are a couple of main points to consider.
Google Ads management and optimization tasks that would previously require a human to do
Optimization and management is a cost-saving measure that has many applications in the world of business regardless of your chosen industry and marketing is no exception. There are many different processes involved in setting up and maintaining a Google ads campaign that can be simplified and automated with software-based tools that can help save a lot of time and money. In most cases, hiring an employee is an expensive way to complete mundane tasks that would be better controlled by a machine that is capable of calculating faster than a human.
Some examples of automated tools could include calculating metrics such as CPA (cost per acquisition) and bounce rates on your PPC ads. These values can be calculated by a human, but a computer has access to all of these values and can easily compile them from different sources. The computer will then run them through a formula that you can tweak if needed, and spit out results which will help you simplify the decision-making process.
As you can imagine, this essentially means that you can hire fewer employers and also save money on a more cost-effective optimization and management process. Tasks that were previously done by employees, even if they were fairly complex and required some smart decision making, can now be fully automated to the point that you don’t even need to lift a finger. You simply set a couple of parameters to customize the system and then let it run on its own. There’s very little maintenance, it works around the clock, it’s inexpensive and it’s incredibly reliable.
At the end of the day, a business needs to focus on utilizing the most cost-effective processes as possible so that you can direct your funds to help promote your brand. When it comes to automating tasks, the money can be spent to improve your automated systems or even reach out to more advertising platforms. A single employee might have only been able to manage a small Google PPC system, but by utilizing a single program that can automate Google ads, your advertising budget can be spent on different keywords to reach a wider audience.
Automated tools are more efficient than most humans
One of the big advantages of automating your Google ads processes is that they’re often far more efficient than what a human could do. For example, if you need to find and compile a new list of keywords for SEO purposes, then it could be a slow process if performed by hand. Since computers typically have access to all of the different advertising components that you’re using, it means that an automated Google ads tool can compile a list of keywords and put them to use much more quickly than a regular person. This means that you’re spending less time on mundane tasks, there's a smaller risk of a fault occurring (something that rarely ever occurs when automated processes are involved) and this results in less wasted capital and fewer disastrous consequences as a result of human error.
At the end of the day, an automated PPC tool will rarely encounter any kind of error. They’re incredibly efficient services that will help you automate your marketing process with ease and it will cost far less than a typical employee. Even if you take internships into consideration, the professional quality and cost-effective nature of Google ads optimization and management makes it far more attractive for smaller and growing businesses.
You save hours in staffing costs and can allocate those funds elsewhere
As briefly mentioned above, one of the biggest advantages of Google ads optimization and management is being able to spend less money on your staff because they’re filling in fewer hours. Once you’ve grown accustomed to the optimization and management tools available to you, it can be incredibly easy to start up new PPC campaigns, manage existing ones and even look at analytical data so that you can plan ahead for your next big promotional push.
This added convenience means that you’re able to divert that capital elsewhere around your business. Again, as mentioned above, this could mean hiring one less employee and using those funds on more keywords, higher-priority keywords and even different advertising platforms. There are countless ways to grow your business if you have a surplus of money and this is what Google ads can offer. It’s a far cheaper alternative to paying staff to work extra hours, and if you’re looking to cut down on operating costs so you can push the development of a new project or offer a new service, switching to automated services is a fantastic way to do so.
Any growing business understands that capital is precious and should always be invested wisely so that you can scale your operation and steadily grow your profits. Hiring a new employee, especially for a small business, can be incredibly costly because it’s a long-term investment that often doesn’t pay off until several months or years after their recruitment. A new employee usually lacks skills and will take a long time to learn the ropes of how your business functions. This ultimately means that, for the first couple of weeks, your business likely won’t see any kind of positive gain from hiring an employee.
In contrast, using an automated Google ads service will offer immediate results. It will free up much of your planned expenses and it’s customizable to your exact needs. It will get to work straight away with no training or learning period and it can perform most tasks faster and more efficiently than most humans. While it is always important to make a couple of important decisions when it comes to advertising your business on the internet, PPC optimization and management tools can take care of most of the mundane work and still offer you creative control over our advertising.
In short, using Google ads optimization and management will ensure that you’re saving more money that can be used elsewhere in the business. It’s an efficient way to take more control over your budget and will allow you to be more flexible with your funds.
Google Ads optimization and management is cheaper than ever
In the past, optimization and management was seen as something that would be impossible to take advantage of because it was expensive and deemed only suitable for large enterprises. This is because the software was pricey, it was incredibly involved on the user’s side and setting it up would require some serious legwork from a computer engineer. Thankfully, those days didn’t last long and the era of accessible PPC optimization and management tools and marketing options quickly took precedence. Nowadays, it’s possible to take advantage of powerful Google ads optimization and management tools that are suitable for businesses of all sizes and there’s no longer a bit barrier of entry to get used to Google ads.
Since Adwords optimization and management is now cheaper than it used to be, it’s become widely adopted as the go-to advertising solution for small and large businesses alike. There’s little reason not to rely on these automated tools now that they’re so accessible and compared to past options, they’re a fraction of the cost. This means that everyone can afford to take advantage of emerging technologies that will help them create a succinct and meaningful advertising campaign with the use of Google ads and PPC.
Another positive cost benefit of using these affordable optimization and management tools is the fact that they’re easy to scale. When you invest in PPC optimization and management, the solutions you pick can easily be scaled when you need to grow your business. While you can start small with a couple of automated processes and a limited budget, you can quickly grow your company to a point you may need to manage several different marketing campaigns and keyword clusters. This can be incredibly stressful for a single person to oversee, but most modern optimization and management tools will offer support to help you scale your processes and your work so that they can keep up with the demands of your business growth.
Hopefully, this article has shed some light on the cost benefits that come with automating your Google ads. A business should always focus on being able to reach a wider audience and this typically involves cutting down on unnecessary expenses so that you can redirect that capital elsewhere.