Google Ads previously known as AdWords. Real feature and price comparisons but competitor names have been removed for vendor privacy.
Explore bid management features of the most popular PPC tools.
See why PPC professionals choose PPCnerd Scripts for Google Ads bid management optimization.
| Features | PPCnerd Scripts | Tool A | Tool B | Tool C | Tool D |
|---|---|---|---|---|---|
| Tool Price | $29-$79/mo | $97-$997/mo | $249-$449/mo | $99-$549/mo | $395-$9900/mo |
| Google Ads Accounts | Unlimited | Unlimited | Up to 50 | Unlimited | Up to 500 |
| Ad Spend Limits | Unlimited | Unlimited | Up to $500k | Up to $500k | Up to $1M |
| Keyword Bid Optimizations | |||||
| Location Bid Management | |||||
| Device Bid Management | |||||
| Hour of Day Bid Management | |||||
| Day of Week Bid Management | |||||
| Audience Bid Management | |||||
| Demographic Bid Management | |||||
| Impressions Bid Optimizations | |||||
| Search Bid Optimizations | |||||
| Display Bid Optimizations | |||||
| Video Bid Optimizations | |||||
| Shopping Bid Optimizations |
Never let your search keywords slip out of their targeted ad positions. Completely automate the keyword bidding and positions optimization process on Google Ads Search campaigns with the PPCnerd Keyword Positions Balancer for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines all search keywords that are above or below a target ad position and adjusts keyword bids to maintain the desired position.
- Determines all search ad groups that are above or below a target ad position and adjusts ad group bids to maintain the desired position, as a fall-back for keywords that do not have keyword-level bids.
- Option to include conversion volume or CPA as conversion metric in the determination of search keyword bid adjustments.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works for all Search Keywords and Search Ad Groups on all Search Campaign Types.
- Sends an email summary with complete list of all adjusted search keyword bids and search ad group bids to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization daily or weekly for maximum automated control of keyword positions on search campaigns.
Stop wasting time on manual bid adjustments for every single target location in your search campaigns. Completely automate the location bidding process on Google Ads Search campaigns with the PPCnerd Location Bidder for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines all targeted search locations that are above or below a target conversion metric and adjusts location bids based on specified bid adjustment amount.
- Option to include conversion volume or CPA as conversion metric in the determination of location bid adjustments for search campaigns.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works for all Search Campaign Types.
- Sends an email summary of all search campaigns that have new location target bid adjustments with complete list of location bid adjustments to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of location target bid adjustments on search campaigns.
Stop wasting time on analyzing which devices perform better or worse in your search campaigns. Completely automate the device bid adjustment process on Google Ads Search campaigns with the PPCnerd Device Bid Adjuster for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines all devices on search campaigns that are above or below a target conversion metric and adjusts bids for every device type based on specified bid adjustment amount.
- Option to include conversion volume or CPA as conversion metric in the determination of device bid adjustments for search campaigns.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works for Desktop, Tablet and Mobile device bids for all Search Campaign Types.
- Sends an email summary of all search campaigns that have new device bid adjustments with complete list of device bid adjustments to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of device bid adjustments on search campaigns.
Stop wasting time on analyzing which hours of the day perform better or worse in your search campaigns. Completely automate the hour of day ad scheduling process on Google Ads Search campaigns with the PPCnerd Hourly Power Scheduler for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines the hours of the day on search campaigns which are above or below a target conversion metric and adjusts bids for determined hours based on specified bid adjustment amount.
- Option to include conversion volume or CPA as conversion metric in the determination of hour of day bid adjustments for search campaigns.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works on all hours of the day for all Search Campaign Types.
- Sends an email summary of all search campaigns that have new hour of day ad schedules with complete list of bid adjustments by hour of day to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of hour of day ad scheduling on search campaigns.
Stop wasting time on analyzing which days of the week perform better or worse in your search campaigns. Completely automate the day of week ad scheduling process on Google Ads Search campaigns with the PPCnerd Daily Power Scheduler for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines the days of the week on search campaigns which are above or below a target conversion metric and adjusts bids for determined days based on specified bid adjustment amount.
- Option to include conversion volume or CPA as conversion metric in the determination of day of week bid adjustments for search campaigns.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works on all days of the week for all Search Campaign Types.
- Sends an email summary of all search campaigns that have new day of week ad schedules with complete list of bid adjustments by day of week to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of day of week ad scheduling on search campaigns.
Stop wasting time on manual bid adjustments for every single target audience in your search campaigns. Completely automate the audience bidding process on Google Ads Search campaigns with the PPCnerd Audience Bidder for Search bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines all targeted search audiences that are above or below a target conversion metric and adjusts location bids based on specified bid adjustment amount.
- Option to include conversion volume or CPA as conversion metric in the determination of audience bid adjustments for search campaigns.
- Option to run this automated bid management optimization on all search campaigns or only on selected search campaigns based on campaign names.
- Works for all Search Campaign Types.
- Sends an email summary of all search campaigns that have new target audience bid adjustments with complete list of audience bid adjustments to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of target audience bid adjustments on search campaigns.
Stop wasting time on manually analyzing which demographics are not performing in your video campaigns. Completely automate the demographics management process on Google Ads Video campaigns with the PPCnerd Demographics Manager for Video bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Determines all targeted video demographics that are below a target conversion metric.
- Option to include conversion volume or viewthrough volume as conversion metric in the determination of underperforming demographics for video campaigns.
- Option to keep or exclude underperforming demographics in video campaigns.
- Option to run this automated bid management optimization on all video campaigns or only on selected video campaigns based on campaign names.
- Works for all Video demographics on all Video Campaign Types.
- Sends an email summary of all video campaigns that have underperforming demographics with complete list of these demographics to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization weekly or monthly for maximum automated control of demographics management on video campaigns.
Never be manually guessing about what to bid for your display ad impressions. Completely automate the impression bidding and optimization process on Google Ads Display campaigns with the PPCnerd Impression Bid Optimizer for Display bid management script. Designed for both individual and manager (MCC) accounts.
PPCnerd Bid Management Features:
- Analyses all of the targeting methods in display campaigns (placements, keywords, topics and audiences) and adjusts their bid by a desired amount based on whether they are above or below a target conversion metric.
- Determines all display ad groups that are above or below a target conversion metric and adjusts ad group bids to optimize for display impressions, as a fall-back for display targeting methods that do not have targeting-level bids.
- Option to include conversion volume, viewthrough volume or CPA as conversion metric in the determination of display targeting bid adjustments.
- Option to run this automated bid management optimization on all display campaigns or only on selected display campaigns based on campaign names.
- Works for all Display Keywords, Display Placements, Display Topics and Display Audiences on all Display Ad Groups in all Display Campaign Types.
- Sends an email summary with complete list of all adjusted display targeting bids and display ad group bids to any nominated email addresses.
Use these bid management features with PPCnerd Scripts today. Includes automatic feature updates. Recommended to run this automated bid management optimization daily or weekly for maximum automated control of display impression bidding and optimization.